We partner with places to achieve measurable marketing success - transforming perceptions and informing choices to attract more people and businesses.
Place marketing can transform locations. But it also presents unique challenges:
Attracting businesses, talent, new residents and visitors - distinct audiences with different needs and priorities. Standing out from competitor locations; managing diverse stakeholders; and demonstrating tangible marketing success.
It can all seem confusing and impossibly complicated. But it doesn't have to be like this.
With our proven, strategic approach, you can create clarity out of complexity - talking to each of your audiences in their own language, building your unique place identity, and bringing your stakeholders with you.
And you can achieve clearly defined place marketing goals; attracting more investors, skilled workers and families, to enable sustainable development and inclusive growth.
At Place Marketing Partners we combine strategic and creative marketing expertise to deliver a unique, full-service solution.
Through inspired place branding and content we engage people’s emotions. With insightful information and data we inform location decision making.
By influencing hearts and minds, we partner with places to achieve transformational outcomes.
Working with you we can build your place identity, attract your target audiences, and boost your marketing ROI. Together, we'll make successful place marketing simpler than you ever thought it could be.
Our focused, strategic approach creates clarity out of complexity, to achieve defined place marketing goals.
We integrate creative and data-driven place marketing techniques, to influence the hearts and minds of very different target audiences.
We focus on measurable results, so you can monitor, demonstrate and continually improve your place marketing performance.
We've partnered with cities, regions, developers and communities to rise to their place marketing challenges - with proven results.
Blackpool is famous as a visitor destination, but it’s a perception that obscures a much richer identity and a wider range of place benefits.
Working with a diverse project partnership, we repositioned Blackpool as a location for business investment, career success and a superb quality of life. Our targeted, online marketing campaign delivered measurable success against ambitious, specified KPIs.
Bicester Garden Town is a new, sustainable community near Oxford, requiring an entirely new place proposition for both investors and residents.
Positioning Bicester within the Oxford region knowledge economy, we developed a place brand, data-supported value propositions, and marketing content encompassing business investment, career growth and quality of life benefits.
Central Bedfordshire is a key growth area at the heart of the Oxford-Cambridge region - but it requires recognition and a defined place proposition.
We developed a place proposition and marketing campaign to attract businesses, skilled workers and new residents, combining knowledge economy investment and career opportunities with distinctive, quantified lifestyle benefits.
